Last updated: April 14, 2026
RadGnarShred.com (“we”, “us”, “our”) is committed to protecting your personal information. This Privacy Policy explains what data we collect, how we use it, and your rights regarding that data.
1. Who We Are
RadGnarShred.com is an online retailer of retro alt sports apparel and gear, operating as a print-on-demand store. Our registered business address is in Aurora, CO 80247, United States. You can contact us at orders@radgnarshred.com.
2. Information We Collect
When you place an order or interact with our store, we may collect the following:
- Identity & contact information: name, email address, phone number
- Shipping & billing address
- Payment information: processed securely by PayPal — we never store card numbers on our servers
- Order details: products purchased, order value, transaction ID
- Account information: if you create an account, your username and password (hashed)
- Communications: messages you send us via email
- Usage data: pages visited, browser type, IP address, referring URL — collected via cookies and Google Analytics
3. How We Use Your Information
- Process and fulfil your orders
- Send order confirmations, shipping updates, and receipts
- Handle returns, refunds, and customer service requests
- Send abandoned cart reminders (you can unsubscribe at any time via the link in those emails)
- Invite you to review your purchase via CusRev (only if you opt in at checkout)
- Improve our website and product range through analytics
- Meet our legal and tax obligations
4. Legal Basis for Processing (UK & EU Visitors)
Where the UK GDPR or EU GDPR applies, we rely on the following legal bases:
- Contract performance: processing your order and delivering your goods
- Legal obligation: tax records and fraud prevention
- Legitimate interests: improving our store, sending abandoned cart emails to customers who have started checkout
- Consent: review invitations (opt-in checkbox at checkout)
5. Sharing Your Information
We share your data only with the third parties necessary to operate our store:
- Printful Inc. — our print-on-demand and fulfilment partner. Your name and shipping address are passed to Printful to produce and ship your order. Printful Privacy Policy
- PayPal — payment processing. Your payment is handled entirely by PayPal; we receive only order confirmation and a transaction ID. PayPal Privacy Policy
- TaxJar — automated US sales tax calculation. Order value and shipping destination are shared to compute applicable tax. TaxJar Privacy Policy
- Google Analytics — website usage analytics via anonymised data. Google Privacy Policy
- CusRev (Verified Reviews) — if you opt in at checkout, your name and email are shared with CusRev solely to send you a review invitation. CusRev Privacy Policy
- Snapchat & Reddit — advertising pixels that may record anonymised page-view and conversion events. You can opt out via your cookie preferences.
We do not sell your personal data to any third party.
6. Cookies
- Essential cookies: required for the shopping cart, checkout, and login to work
- Analytics cookies: Google Analytics — help us understand how visitors use the site (anonymised)
- Marketing cookies: Snapchat Pixel, Reddit Pixel — used to measure ad performance
You can manage your cookie preferences via the consent banner shown on your first visit, or by adjusting your browser settings. Disabling essential cookies will affect the functionality of the store.
7. Data Retention
We retain order records (including your name, address, and purchase details) for a minimum of seven years to comply with US tax law and UK financial record-keeping requirements. Account information is retained for as long as your account is active. Abandoned cart data is deleted after 60 days if no purchase is made.
8. Your Rights
- Access: request a copy of the data we hold about you
- Correction: ask us to correct inaccurate data
- Erasure: request deletion of your data (subject to legal retention obligations)
- Portability: receive your data in a structured, machine-readable format
- Objection / restriction: object to or restrict certain processing
- Withdraw consent: where processing is based on consent, you may withdraw it at any time
UK and EU residents also have the right to lodge a complaint with their local data protection authority (UK: ICO).
To exercise any of these rights, please contact us at orders@radgnarshred.com. We will respond within 30 days.
9. Children’s Privacy
Our store is not directed at children under the age of 13. We do not knowingly collect personal data from children.
10. Changes to This Policy
We may update this Privacy Policy from time to time. The “Last updated” date at the top of this page will reflect any changes. Continued use of our website after a change constitutes acceptance of the updated policy.
11. Contact Us
RadGnarShred.com
Email: orders@radgnarshred.com